Waskasoo Park Identity Revitalization Plan

Client The City of Red Deer
Location Red Deer | Alberta | Canada

The Waskasoo Park system comprises a collection of sites within the City of Red Deer river valley. Each site possesses a unique ecology, history, and usage. O2 was contracted by the city of Red Deer to develop an identity concept to replace the aging signage infrastructure and create a cohesive, identifiable information system throughout the park.

Developing new signage concepts began with a careful review of City of Red Deer guidelines and national design standards. Careful exploration produced distinct signage typologies and graphic layout systems, while developing an appropriate structural system to address issues of sustainability and vandalism throughout the park.

The final product is a manual that effectively defines an improved identity system for the park – consisting of layout guidelines, construction drawings, and maintenance schedules.